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Achieving & Maintaining

Financial Independence

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Financial Independence

Blue Advisors is a fee-only financial advisory firm founded to provide cost-effective, objective, personalized financial guidance to a limited number of Retirees and Millennials. For my entire working career, I have worked with successful families.  I have seen what it takes to accumulate wealth and the discipline needed to maintain that wealth. 

I understand the number one goal for Retirees is to not run out of money.  I employ active investment strategies, help with tax planning, social security analysis, insurance needs and wealth transfer strategies.

Many Millennials do not have large investment accounts and do not have many options to work with an experienced advisor at a reasonable cost.  I offer two financial planning options:

1) Monthly Subscription Based Financial Planning

2) Hourly Financial Planning  

I know taking the first step of engaging or changing a financial advisor can be intimidating and stressful. That’s why I have developed a simple process for us to get to know one another, share information in a secure manner and start the financial planning journey.  

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Who I Serve

Why Are You Looking For

A Financial Advisor?


  • You want to work with an experienced financial advisor who puts your interests first. 
  • You want to make sure you don't outlive your assets, are able to age with dignity and can transfer assets to loved ones efficiently.
  • You want a total wealth management experience at a reasonable cost.
  • You are being transitioned to a less experienced advisor. 
  • Your current firm recently sold their practice to a larger firm that has no history with you or your needs.
  • Your current advisor is close to retirement.


  • You want financial guidance as you begin to accumulate assets and experience major life milestones.
  • Legacy advisory firms will not work with you because you don't have a large investment account. 
  • You are successful, busy and need a financial guide to help with personal finance decisions. 
  • You want to work with an advisor that has experience and is your age.
  • You want an advisor who will work with you for the next 20 years.

Schedule a Call

Services & Pricing

Investment Management

Financial Planning

Your Balance Sheet - Current Financial Position
Cash Flow Management - Budgeting
Tax & Social Security Planning
Insurance Review & Planning
Mortgage & Borrowing Analysis
Education Funding Advice
Employee Benefits Optimization
Retirement Income Planning
Estate & Wealth Transfer Planning
Investment Management Active Portfolio Management


Investment Management

The standard advisory fee is .80% of assets under management, charged monthly in arrears and may be negotiable in certain cases.

Financial Planning

Financial Planning is offered as a subscription based service or on a hourly basis.  The subscription based is service starts at $1,200/year, or only $100 per month. There is a $100 upfront fee to get started. Hourly financial planning is offered at a rate of $200.

*The subscription-based fee is waived once assets under management reach $100,000. 

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Your Advisor

James E. Blue, CFP® Photo

James E. Blue, CFP®


I founded Blue Advisors to help individuals/families achieve and maintain financial independence. My goal is to provide better advice at a lower cost for a select number of Retirees and Millennials. I have over 16 years of investment and wealth management experience.   

Prior to founding Blue Advisors, I was a Portfolio Officer at BNY Mellon Wealth Management and a Senior Director at Rootstock Advisors, a multi-family office in Pittsburgh, Pa.  I graduated from the University of Pittsburgh in 2005 with a Bachelor of Science in Business Administration.  

I am a CFP® professional and am dedicated to providing fee-only fiduciary financial advice.

Client Center

Charles Schwab

Personal Account Information

Charles Schwab is the custodian of your assets. Here you will find all of your personal account information such as monthly statements, transaction history, current balances and tax documents. 

Blue Advisors

Financial Planning & Cash Flow Portal

The client portal provides access to your personal financial information including your balance sheet, budget and updates on meeting your financial goals.


Your Portfolio

View portfolio allocation, performance reports and other account information.

Advice Pay

Online Billing

Access our firm's online billing system to pay your financial planning fees.


Blue Advisors

Columbus, OH 43221


(724) 914-1414