Independent Fee-Only Financal Advice

A true fiduciary focused on You.

Welcome

Blue Advisors is a fee-only fiduciary financial advisory firm dedicated to providing objective, cost-effective, and highly personalized guidance to a select number of individuals and families. My mission is simple: to help you achieve your financial goals through clear advice, education, and a commitment to your best interests—always.

Why Blue Advisors?

Fiduciary Commitment: As your advisor, I am legally and ethically bound to act solely in your best interest. I do not sell products or earn commissions—my only job is to give you expert, unbiased advice.
Education First: I believe that informed clients make better decisions. I'm here to demystify financial planning and investment management, empowering you with the knowledge you need to succeed.
Low, Transparent Fees: My fee-only structure means no hidden costs or sales pitches—just straightforward, affordable advice.
Personalized Service: By limiting the number of clients I work with, I ensure you receive the attention and tailored solutions you deserve.

My Philosophy

There's nothing new about sound financial planning and investment management. While laws and regulations may change, the core principles that drive long-term success remain unchanged. History has shown that the fundamentals work—there are no secret shortcuts or magic products. My role is to help you apply these time-tested strategies to your unique situation.

My Process: Simple, Secure, Supportive

I understand that choosing or changing a financial advisor can feel overwhelming. That's why I've created a straightforward, stress-free process:

Get Acquainted: We start with a relaxed, no-pressure conversation to understand your goals, concerns, and what prompted you to seek guidance. It’s an opportunity for you to ask questions and see if we’re the right fit.
Secure Information Sharing: If you decide to move forward, you’ll share your financial information through safe, encrypted tools. Your privacy and security are always my top priority.
Personalized Planning: I review your documents, assess your current financial picture, and create a clear, comprehensive financial plan and investment strategy tailored to your goals, values, and long-term aspirations. We walk through everything together so you feel confident, informed, and in control.
Ongoing Guidance: Your financial life isn’t static—and your plan shouldn’t be either. As laws, markets, and life circumstances change, I’ll be there to adjust your plan, answer questions, and provide ongoing education and support.

Let's Take the First Step—Together

Taking that first step toward financial clarity can be intimidating. My goal is to make it as easy and comfortable as possible. At Blue Advisors, you'll find a trusted partner—one who listens, educates, and guides you every step of the way.

Ready to start your financial journey? Let's connect and build your brighter financial future together.

Schedule a Call

Who I Serve

Why Are You Looking For

A Financial Advisor?

Busy Professionals & Retirees

You’ve built meaningful assets and want a trusted fiduciary to oversee your investments and unify every aspect of your financial life—integrating investment, tax, insurance, and estate planning into a single, cohesive plan. You value experience, stability, and a relationship with one advisor who understands your goals.

Mid- to late-career professionals and retirees with growing complexity
Limited time or desire to manage their own portfolio
Need a tax-aware, research-driven investment process
Want help with retirement income, Social Security, tax planning and estate strategies
Concerned about an advisor retiring, selling their practice, or passing them to a junior team member

Blue Advisors offers a boutique, personalized experience with a single point of contact for your total financial picture.

Young Professionals & DIY Investors

You’re building your financial life and want expert guidance—not products, sales pitches, or asset minimums. You may not have significant investments yet, or you prefer to manage your own portfolio, but you still want clarity and confidence around your decisions.

Early career professionals, growing families, and retirees who manage their own investments
Want help with goals, cash flows, debt, benefits, tax planning and insurance
Prefer to handle their own investments or use workplace retirement plans
Are looking for an affordable financial plan
Want an advisor who can work with them for decades.

Blue Advisors was designed to remove barriers so young professionals and DIY investors can access real financial planning.

Schedule a Call

Services & Pricing

Comprehensive Financial Planning

You want a financial plan that brings structure, clarity, and direction to your life—not a generic template or product pitch. Blue Advisors’ Comprehensive Financial Planning service provides a personalized, fiduciary-led roadmap that helps you make confident decisions across every area of your financial life.

What You Receive:

Full Financial Review
Retirement Planning & Projections
Tax Planning & Strategy
Investment Review & Allocation Guidance
Risk Management & Insurance Review
Estate Planning Coordination
Debt Analysis
Employee Benefit Optimization
Education Funding Advice
Detailed Financial Plan
Personal Financial Website

You receive a comprehensive, easy-to-understand plan with a single fiduciary who knows your goals, answers your questions, and adapts your plan as life changes.

Blue Advisors delivers a boutique planning experience—personal, transparent, and built around your values and long-term aspirations.

Investment Management

You want more than a generic portfolio or automated model—you want a thoughtful, research-driven investment strategy built specifically for your goals, risk profile, tax situation, and stage of life. Blue Advisors offers a boutique, highly personalized investment management experience where every recommendation is aligned with your values, long-term objectives, and overall financial plan.

What You Receive:

Customized Portfolio Design
Boutique, one-on-one Relationship
Tax-aware Investment Strategies
Active Monitoring and Rebalancing
Ongoing Risk Management
Integration with Your Financial Plan
Clear Explanations and Education
Unbiased Security Selection
Direct Access to Your Advisor

Your portfolio is not mass-produced. It is built intentionally—designed to help you grow, protect, and use your wealth with confidence. With Blue Advisors, you receive the attention, expertise, and long-term perspective of a fiduciary deeply committed to your financial success.

Pricing

Comprehensive Financial Planning

A One-Time Financial Plan starts at $1,500.

Hourly Financial Planning is offered at a rate of $200/hour.

Investment Management

The standard advisory fee is .80% of assets under management, charged monthly in arrears and may be negotiable in certain cases.

Schedule a Call

Your Advisor

James E. Blue, CFP®

jim@jblueadvisors.com

I founded Blue Advisors to provide individuals and families of all backgrounds and financial circumstances with access to high-quality, personalized investment and financial planning advice. Whether you're just starting out, building wealth, or managing complex finances, I believe everyone deserves expert guidance—not just those targeted by traditional firms focused on asset accumulation and one-size-fits-all models. As a fiduciary, my mission is to help you achieve and maintain financial independence while simplifying your financial life.

I believe that financial education and low, transparent fees are the keys to empowering clients and enabling them to reach their goals.

Before launching Blue Advisors, I served as a Portfolio Officer at BNY Mellon Wealth Management and as Senior Director at Rootstock Advisors, a multi-family office in Pittsburgh, Pennsylvania. I earned my Bachelor of Science in Business Administration from the University of Pittsburgh in 2005.

Let's work together to bring clarity, confidence, and lasting success to your financial journey.

Client Center

Charles Schwab

Personal Account Information

Charles Schwab is the custodian of your assets. Here you will find all of your personal account information such as monthly statements, transaction history, current balances and tax documents.

Blue Advisors

Financial Planning & Cash Flow Portal

The client portal provides access to your personal financial information including your balance sheet, budget and updates on meeting your financial goals.